Cereal wars: General Mills' announcement this week that it opposes Minnesota's anti-gay marriage amendment has landed the Fortune 500 company in hot milk. Several local and federal anti-gay marriage groups, including NOM (National Organization for Marriage) and Minnesota for Marriage, have denounced the "PR stunt" as a risky financial move that will backfire: "It's ironic and regrettable that a corporation that makes billions marketing cereal to parents of children would take the position that marriage should be redefined.”