Ben & Jerry's renames ice-cream in support of gay marriage

Ben & Jerry's renames ice-cream in support of gay marriage

By thomas91 on from marketingmagazine.co.uk

UK: Ben & Jerry's, the Unilever ice-cream brand, is changing the name of its "Oh My! Apple Pie" ice-cream to "Appl-y Ever After", in support of the UK's proposal to legislate in favour of gay marriage.
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